Package design to include one bottle of Effen vodka, shot glass, spices, and canister to rim the glass with the spices. All items needed to be easy to assemble and removed. Yet, allow for the pieces to not touch and get damaged during shipment and transporting. The insert, was designed to be one piece, with three glue points, and allows for the end user to easily remove all items instantly.
The design followed with Effen's brand standards while also being lowest cost with highest visual appeal. The white on black text was enlarged to allow for easy readability for recipies and brand recognition.